1. Information We Collect

When you visit or purchase from our store, we may collect the following types of information:

• Personal identifiers: Name, email address, billing and shipping address, phone number.
• Payment information: Credit or debit card details, processed securely by our payment provider. We do not store full card numbers.
• Order information: Products purchased, order history, and transaction details.
• Device and usage data: IP address, browser type, pages visited, referring URLs, time spent on site, clicks, and other browsing behavior collected via cookies and tracking technologies.
• Communications: Messages, questions, or feedback you send us via email or social media.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including shipping and payment
• Send transactional emails (order confirmations, shipping updates)
• Respond to your support requests and questions
• Send marketing communications if you have opted in
• Improve our website, products, and customer experience
• Detect and prevent fraud or unauthorized activity
• Comply with applicable legal obligations
• Deliver personalized advertising based on your browsing and purchase activity (see Section 4)

3. Cookies and Tracking Technologies

We use cookies, pixel tags, and similar tracking technologies to collect information about how you interact with our website. These technologies help us remember your preferences, analyze site traffic, and serve relevant advertisements.

Types of cookies we use:

• Essential cookies: Required for the website to function (e.g., shopping cart, checkout).
• Analytics cookies: Help us understand how visitors use our site.
• Marketing cookies: Used to deliver personalized ads based on your activity, including via Meta (Facebook and Instagram) and other advertising platforms.

You can control or disable cookies through your browser settings at any time. Note that disabling cookies may affect certain features of our store.

4. Facebook Pixel, Meta Advertising & Data Sharing

Our website uses the Meta Pixel (Facebook Pixel), Advanced Matching, and the Meta Conversions API to measure the effectiveness of our advertising, understand customer actions on our site, and deliver relevant ads on Facebook and Instagram.

Specifically, the following technologies may be active on our store:

• Meta Pixel: A piece of code that tracks visitor actions on our website and sends that data to Meta for advertising optimization and reporting.
• Advanced Matching: Sends hashed customer data (such as email and phone number) to Meta to improve the accuracy of ad attribution and audience targeting.
• Conversions API: Sends event data directly from our server to Meta, complementing the Pixel to improve measurement reliability.

This data is used to:

• Show you relevant ads on Facebook and Instagram based on your interests and behavior
• Build custom and lookalike audiences for advertising purposes
• Measure ad performance and conversions

You can manage how Meta uses your data for advertising by visiting your Off-Facebook Activity settings. You can also adjust your ad preferences at facebook.com/ads/preferences.

For more information on how Meta uses data it receives, please review Meta's Privacy Policy.

5. Sharing Your Information with Third Parties

We do not sell your personal information. We may share your data with trusted third parties only in the following circumstances:

• Service providers: Companies that help us operate our store, including Shopify (e-commerce platform), payment processors, shipping carriers, and email marketing tools.
• Advertising partners: Meta Platforms, Inc. (Facebook and Instagram), as described in Section 4, for advertising and analytics purposes.
• Analytics providers: Tools that help us understand how our website is used.
• Legal requirements: When required by law, regulation, or legal process.
• Business transfers: In connection with a merger, acquisition, or sale of our business assets.

All third-party service providers are required to handle your data in a manner consistent with this Privacy Policy and applicable data protection laws.

6. Shopify

Our store is built on Shopify. Shopify may independently collect certain data about your visit to power our store's functionality, including fraud prevention, checkout, and analytics. For more information, please review Shopify's Privacy Policy.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements. When your data is no longer needed, we will delete or anonymize it.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct inaccurate or incomplete data.
• Deletion: Request that we delete your personal data ("right to be forgotten").
• Restriction: Request that we limit how we process your data.
• Portability: Request that we transfer your data to another organization.
• Objection: Object to the processing of your data for direct marketing or profiling.
• Withdraw consent: Where processing is based on your consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at support@sileneo.com. We will respond to your request within a reasonable timeframe.

9. California Residents (CCPA)

If you are a California resident, you have the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information as defined under the California Consumer Privacy Act (CCPA). To submit a privacy request, contact us at support@sileneo.com.

10. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, alteration, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the "last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

13. Contact Us